National EAP Becomes NEAP: A New Name, the Same Commitment to Care

We’re excited to share an important milestone in our organization’s journey: National EAP is now NEAP.

This rebrand reflects who we are today and where we’re headed—while staying grounded in the values, expertise, and compassion that have defined our work for decades.

Why NEAP?‍

As our services, partnerships, and impact have grown, so too has the way organizations and individuals engage with us. The name NEAP is a natural evolution—shorter, more modern, and easier to recognize—while still honoring our roots as a trusted Employee Assistance Program provider.

This change allows our brand to better reflect:

• The breadth and depth of our services

• Our forward-thinking approach to workplace well-being

• Our commitment to being accessible, human-centered, and responsive

Simply put, NEAP represents clarity, connection, and continuity.

‍

What’s Staying the Same

While our name and visual identity are evolving, everything that matters most remains unchanged:

• Our mission to support emotional well-being and organizational health

• Our high-quality clinical care and consultation services

• Our dedicated team of professionals

• Our commitment to confidentiality, trust, and personalized support

Clients, members, and partners can expect the same level of care, responsiveness, and expertise they’ve always received—now under a brand that reflects our momentum and vision.

What This Means for Our Partners and Members

The transition to NEAP will be seamless. Existing services, contacts, and agreements remain in place, and there is no action required on your part. Over the coming weeks, you’ll begin to see our new name and refreshed look across our website, communications, and materials.

We see this rebrand not as a departure, but as a continuation of our story—one that positions us to better serve today’s evolving workplaces and the people at the heart of them.

Looking Ahead

NEAP is more than a new name. It’s a reaffirmation of our purpose and a signal of what’s ahead: continued innovation, deeper partnerships, and an unwavering focus on supporting mental health and well-being.

Thank you for being part of our journey. We’re proud of where we’ve been—and even more excited about where we’re going.

Welcome to NEAP.

‍